All work
Oro Coffee
2025
A warm identity, packaging and online shop for a small Lisbon roaster ready to sell beyond its neighbourhood.
Client
Oro Coffee
Services
Branding, Packaging, E-commerce
Timeline
4 months
Team
1 designer, 2 developers
01 — The challenge
Where we started.
Oro had great coffee and a loyal street, but nothing outside it: no brand, no shop and labels printed at the corner copy store.
They wanted to grow online without losing the feeling of the tiny roastery in Alfama.
02 — The process
A name in serif
A warm serif wordmark and an ochre palette borrowed from the roastery walls.
Bags that stand out
Dark, simple packaging with one big word, easy to spot on a crowded café shelf.
A shop like the roastery
Few products, big photos and a coffee subscription in two taps.
03 — The results
online orders in six months
monthly subscribers
cafés now stocking Oro
Rui Almeida
Founder, Oro Coffee
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