All work
Halcyon Hotels
2023
A booking site for a family of seaside hotels that doubled direct bookings in one season.
Client
Halcyon Hotels
Services
Web design, Booking, Art direction
Timeline
4 months
Team
1 designer, 3 developers
01 — The challenge
Where we started.
Guests loved the hotels but booked them through travel sites, which took a big cut of every stay.
The new site had to feel as calm as a morning on the terrace and make booking direct the easy choice.
02 — The process
Sunrise palette
Colours and photography built around the light at seven in the morning on the coast.
Book in three steps
Dates, room, done, with the direct price clearly shown as the best one.
Stories, not lists
Each hotel page tells a day in that place, from breakfast to the last swim.
03 — The results
direct bookings in one season
commission costs
of guests now book on mobile
Elena Rossi
Brand Director, Halcyon Hotels